As Group Chief Executive of Aimia, Rupert encompasses a decade of innovative stewardship of the rapid growth of the organization from its beginnings as Aeroplan. Originally a frequent flier loyalty program run by a department of just six people, Rupert transformed the company into Aimia, a global data-driven marketing and loyalty analytics company with 3,200 employees. He spearheaded the global growth strategy, successfully steering Aimia’s expansion into 17 countries around the world. Aimia owns and operates Aeroplan in Canada and Nectar in the UK, as well as providing proprietary loyalty and data-analytic services to clients worldwide.
Prior to his leadership role in creating Aimia, Rupert spent twelve years in strategy and investment consulting around the world before joining the executive team at Air Canada in 1996, running its commercial business – deciding everything from advertising to where and when the airline would fly.
He is a Director of Dorel Industries and Mattamy Homes, and Chair of the Boards of the NeuroScience Canada Partnership and Brain Canada Foundation. A passionate supporter of the arts, Rupert is Vice President of the Art Gallery of Ontario’s (AGO) Board of Trustees and a member of the boards of the Luminato Festival, International Festival of Authors and The Royal Conservatory of Music. In 2016, Rupert was named to the Order of Canada for his innovations in loyalty management and his contributions to the many organizations to which he’s donated his time and experience.